Co-located with Technology for Marketing

24 - 25 September 2025
ExCel London

24 - 25 September 2025
ExCel London

Conference Programme 2024

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The AllSaints Success Story: How AI Helped Improve CX & importance of Post Purchase Experience

18 Sep 2024
Post-Purchase: Optimising the Delivery Experience
Join SJ Grabiec, Head of CX & Payments at AllSaints & John Varvatos, as she guides you through how her team innovated customer experience by improving communication, utilising key technologies, and going the extra mile for their customers. SJ will also talk through her top priorities and 'what's next' on the AllSaints CX roadmap. This session will take you back to a time pre-AI at AllSaints, where the norm was to have unscalable contact spikes, significant backlogs, high returns and WISMO contacts, highlighting the urgent need for a solution. What you can expect to learn: • The challenges faced before implementing AI • The role of AI in transforming customer service • Future plans for continuing to advance AllSaints' customer experience, improve post purchase experience and reduce returns
Speakers
SJ Grabiec, Global Head of CX & Fraud - AllSaints Retail Ltd

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