For marketers and eCommerce professionals interested in advancing personalisation to increase ROI and customer lifetime value. Companies that excel at personalisation generate 40 percent more revenue from those activities than average players, highlighted by McKinsey. The future of personalisation in conversion rate optimisation is bright, and companies that prioritise it are likely to see significant improvements in their bottom line. Join this session to understand how to get your strategy right in the AI era and learn from some personalisation pros who have harnessed empathy for eCommerce success. What you can expect to learn: • How to invest in talent and manage teams that cut across marketing, product, analytics, & technology for personalisation success. • How to leverage customer segments and microsegments, and factor in behavioural, transactional, and engagement trends. • How to establish robust measurement processes that track the impact of customer interventions and feed accurate information back to your teams. • How to identify fit-for-purpose MarTech for personalisation success.