For eCommerce experts, marketers, and UX specialists that want to enhance customer satisfaction, boost conversion rates, and drive sales growth.This session explores the dynamic intersection of research and design in the eCommerce, in the context of an online publication landscape. Attendees will discover how leveraging user insights and design thinking can create compelling online shopping experiences leveraging the power of our highly valued brand authority. We'll delve into practical strategies, share success stories, and provide actionable takeaways that can transform your eCommerce approach.

What you can expect to learn:

 

- Understanding the critical role of user research in informing design decisions for eCommerce platforms.

- How to implement design thinking methodologies to create seamless and engaging user experiences.

- Real-world examples and case studies that illustrate the impact of research-driven design on eCommerce success.