Co-located with Technology for Marketing

24 - 25 September 2025
ExCel London

24 - 25 September 2025
ExCel London

Conference Programme 2024

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Harmonising Research and Design for eCommerce Excellence

18 Sep 2024
UX-Driven Customer Acquisition
For eCommerce experts, marketers, and UX specialists that want to enhance customer satisfaction, boost conversion rates, and drive sales growth.This session explores the dynamic intersection of research and design in the eCommerce, in the context of an online publication landscape. Attendees will discover how leveraging user insights and design thinking can create compelling online shopping experiences leveraging the power of our highly valued brand authority. We'll delve into practical strategies, share success stories, and provide actionable takeaways that can transform your eCommerce approach.
What you can expect to learn:
 
- Understanding the critical role of user research in informing design decisions for eCommerce platforms.
- How to implement design thinking methodologies to create seamless and engaging user experiences.
- Real-world examples and case studies that illustrate the impact of research-driven design on eCommerce success.
 
Speakers
Luke O'Connor, Senior User Researcher - Condé Nast
Efi Ntoumouzi, Associate Design Director - Condé Nast

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