Break Rules, Honour Traditions - How Lucky Saint Has Led The Alcohol-Free Movement
19 Sep 2024
The Future of Digital Commerce
For marketers keen to be inspired by how a brand that only launched in 2018, fast became the market leader of the non-alcohol category
Lucky Saint are the market leaders in the non-alcohol category, implementing many innovative growth tactics to educate customers,from opening their own pub to their tongue-in-cheely religious brand campaigns. Learn from a disruptive brand who have made what was previously an unappealing drink, one of the most talked about up-and-coming products across the UK.
What you can expect to learn:
- How an omnichannel brand reaches customers where they are, with a mixture of print, OOH, event sponsorship, digital media and community-building
- The power of a full funnel communication strategy which stays true to the brand DNA
- The reporting and measurement approach Lucky Saint has taken to respond to the industry's data challenges
Chairperson