Co-located with Technology for Marketing

24 - 25 September 2025
ExCel London

24 - 25 September 2025
ExCel London

Conference Programme 2024

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Creating Superior Customer Service with Data and Gen AI

18 Sep 2024
The Future of Digital Commerce
AI Customer Marketing, UX, CX, CRM Digital Marketing CX & Personalisation
Customer service is undergoing a revolution fuelled by data and generative AI. This presentation will explore trends that are having an impact on companies using e-commerce as an integral part of their business.
 
What you can expect to learn:
- How customer service that takes advantage of data and Gen AI is poised to create a win-win situation for both businesses and customers, offering efficient, personalised, and always-on support.
- How Gen AI has vast potential, however successful implementation requires careful planning.
- How to create high-quality data, develop strategic approaches, and smoothly integrate AI with existing systems to fully use its capabilities, resulting in superior customer service.
Speakers
Matt Barnes, Online Customer Service Director - Next
Rahul Arora, Senior Vice President - Head of Retail, UK and Europe - EXL

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