Diageo: building scalable multi-brand, multi-market experiences that drive results
19 Sep 2024
UX-Driven Customer Acquisition
With only 17% of alcohol buyers purchasing online in 2023, Diageo came to DEPT® with a challenge: how could it get more customers to buy its products online?
But Diageo boasts more than 200 brands sold in nearly 180 countries, each with a unique audience with unique preferences, so tailored eCommerce experiences would be essential to driving engagement, and ultimately, sales.
In this session, Diageo and DEPT® will share why and how they efficiently designed and built user-centric, end-to-end Shopiify eCommerce experiences for vastly different audiences across multiple markets to turn browsers into buyers.
This is a don’t miss session for marketers, eCommerce strategists and digital leaders who want (or need) to:
- Implement or accelerate enterprise eCommerce solutions
- Understand the next wave of eCommerce evolution
- Gain tangible takeaways to improve user-centricity of eCommerce experiences
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