Co-located with Technology for Marketing

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Conference Programme 2024

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Selling to an Uncertain Market ' Success at the intersection of DTC and Indirect eCommerce

18 Sep 2024
The Headline Stage
Selling to an Uncertain Market ' Success at the intersection of DTC and Indirect eCommerce
For ecommerce experts and the professionals that support them who want to identify the optimal capabilities to thrive at the intersection of direct and indirect digital commerce.
Consumers and businesses are under economic pressure and need compelling reasons to spend or invest. The technologies of digital commerce are undergoing yet another revolution in automation, experience, and personalisation. Maintaining brand control and navigating the third-party ecosystem only gets more complex.
Overcoming these challenges demands mastery across a range of capabilities, some technical and others distinctly human. In this fast-paced session, we’ll take a very practical look at building the optimal mix of strategic and tactical skills needed to thrive in this environment.
 
What you can expect to learn/takeaway:
- What the economic climate means for direct and indirect sales
- The key skills that are essential for ecommerce success in 2025 and beyond
- How to add these skills in ways that are powerful, durable and efficient
Chairperson
Paul Davies, Managing Partner - Econsultancy
Speakers
Tilda Molho, Director of digital performance, merchandising and trading - Sky
Mark Walker, Global Omnichannel Lead - UNILEVER

With thanks to our sponsors & partners...