For ecommerce experts and the professionals that support them who want to identify the optimal capabilities to thrive at the intersection of direct and indirect digital commerce.

Consumers and businesses are under economic pressure and need compelling reasons to spend or invest. The technologies of digital commerce are undergoing yet another revolution in automation, experience, and personalisation. Maintaining brand control and navigating the third-party ecosystem only gets more complex.

Overcoming these challenges demands mastery across a range of capabilities, some technical and others distinctly human. In this fast-paced session, we’ll take a very practical look at building the optimal mix of strategic and tactical skills needed to thrive in this environment.

 

What you can expect to learn/takeaway:

- What the economic climate means for direct and indirect sales

- The key skills that are essential for ecommerce success in 2025 and beyond

- How to add these skills in ways that are powerful, durable and efficient