Join an unmissable talk featuring legendary homeware brand The Conran Shop. Joining them are their agency, Unified and Shopify. They’ll be sharing the inspiring journey of replatforming The Conran Shop from Magento to Shopify and expanding into the Middle East. Discover how this iconic brand navigated international growth, embraced new market opportunities, and streamlined their digital operations to align with their ambitious rebranding efforts. Learn how they transformed their business model, reduced complexity, and increased efficiency with Shopify, in order to achieve a leaner and more profitable product offering and a beautiful ecommerce experience for their customers.

 

Key Takeaways:

• Understand the reasons behind transitioning from Magento to Shopify, the benefits of reducing stack complexity, and their experiments with Shopify apps.

• Discover how the migration to Shopify allowed for greater control and agility over their ecommerce store, as well as a significantly reduced total cost of ownership to increase margins and profitability.

• Learn how The Conran Shop expanded into the Middle East and the challenges they encountered along the way.

• Gain insights into The Conran Shop’s extensive rebrand, and how this was translated through digital channels.