Scaling a Brand from UK to the US - a Titanic Sized Opportunity with TikTok (and how not to hit an iceberg)
18 Sep 2024
Cross-Border & International Commerce
For marketers and ecommerce professionals looking to expand into new territories more effectively.
How an ecommerce brand (Wonderskin) broke borders to enter one of the biggest markets leveraging the power of discovery, creators and social commerce on TikTok.
What you can expect to learn/takeaway:
- What an effective advertising strategy on TikTok looks like when you’re trying to cross borders
- The creative approach and solutions needed to tap into creator community on TikTok
- How social commerce and fulfilment works on TikTok Shop
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