Co-located with Technology for Marketing

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Conference Programme 2024


Putting purpose first: Exploring the right way for brands to leverage AI

18 Sep 2024
AI Powered Marketing
Content Marketing, PR, Advertising , AI , International/Cross Border , Digital Marketing , CX & Personalisation , General Marketing, Brand Marketing , Product Marketing , Web/App Design & Development

For marketers & innovators that want to understand how Mondelez is utilising AI in their campaigns across the globe & which traps must be avoided. 

What the session is about

This session will explore the opportunities that AI offers marketers responsible for consumer-focused campaigns. We will dive into some examples from across the globe that show how AI has been harnessed in service of brand purpose to deliver more for consumers. 

What you can expect to [learn/takeaway]:

- AI offers great opportunity but isn’t always easy to apply

- Brands must always stay rooted to their purpose

- Even big brands must be prepared to test & learn

Connor Gould, Junior Brand Manager - Cadbury (Mondelēz International)

With thanks to our sponsors & partners...