For eCommerce professionals and marketers looking to use data analytics and AI for precise measurement and enhanced customer engagement in eCommerce. Every business has their own nuances when it comes to measurement and analytics, and it can be difficult to identify which metrics actually matter. This session will help you to find the important metrics and how AI can help you to improve your eCommerce measurement which will not only free up your time to focus on your non-automated tasks but also help you to understand your customers better. Harness the power of data analytics and AI to create highly customised ecommerce experiences that enhances customer retention and engagement. What you can expect to learn: · The metrics that matter to your business. · Effective AI methods for leveraging data in eCommerce measurement and analytics. · Strategies for creating personalised and engaging content using AI-driven insights. · Techniques for improved measurement strategy.