Co-located with Technology for Marketing

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Conference Programme 2024

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Overcoming the Complexities of Commerce at a Global Scale

19 Sep 2024
Cross-Border & International Commerce
Overcoming the Complexities of Commerce at a Global Scale
In this session, we will explore the challenges associated with enterprise selling across borders and scaling ecommerce operations globally at pace, we will cover:
 
● The need for enterprise to understand audiences better. How technology is best placed to help deliver contextualisation across new markets to ensure customer relevance.
● Navigating the nuance of trade across borders. From managing compliance to how technology can enable smarter ways of trading at scale to make operations more efficient.
● Explore the age of automation, and the strategies for supporting operations and digital merchandising with AI to increase productivity.
● Going global presupposes an ability to unlock customer, product, price and inventory data. Prebuilt integrations for enterprise offer the opportunity to unleash data for global commerce at scale.
 
Speakers
James Henderson, Senior Solutions Engineer - Shopify

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