Co-located with Technology for Marketing

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Conference Programme 2024


Optimise Your Campaign Landing Page

19 Sep 2024
Campaign Management
For marketeers wanting to learn how to effectively create campaign landing pages to drive customer engagement.
From ideation to go live and beyond, this session will run through the full process of creating an effective campaign landing page that will achieve its goal.
What you can expect to learn:
- The key elements to a successful and engaging landing page
- The financial benefits & results of a well-made landing page
- When to use (and not use) campaign landing pages
- How to drive quality traffic to your landing page
- How to utilise the traffic most effectively
Benjamin Lloyd-Wilson, Multichannel Lead - Blacks (JD Sports)

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