Co-located with Technology for Marketing

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Conference Programme 2024

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Navigating the Digital Maze: Mastering E-commerce with Three Key Strategies

19 Sep 2024
Seamless Omnichannel Theatre

Navigating the Digital Maze of Today's Customer Journey
In today's talk, aimed at marketers, ecommerce experts, and digital strategists, we will delve into the complexities of the modern consumer journey, aptly described as a digital maze. This presentation is designed to equip professionals with the knowledge and strategies needed to effectively guide consumers from awareness to purchase in an increasingly intricate digital landscape.

We will explore the digital maze that defines the contemporary customer journey, highlighting both the challenges and opportunities it presents. Attendees will learn how to navigate this complexity through the use of always-on campaigns, maintaining an omni-channel presence, and adopting a full-funnel approach.

Key Topics Covered:
Maintaining Brand Visibility and Engagement: Strategies for keeping your brand visible and engaging in an always-on digital environment, ensuring your message resonates with consumers at all times.

Leveraging Multiple Channels: Techniques for effectively using a variety of channels to reach and interact with your target audience, enhancing the consumer experience and driving engagement.

Full-Funnel Approach: Methods for applying a full-funnel strategy to seamlessly guide consumers through their purchasing journey, from initial interest to final decision, ensuring a smooth transition at each stage.

Speakers
Giovanni Pupo, Head Of E-commerce Media Eu - LIPTON

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