For marketers that want to understand consumer behavior, drive attention, and build loyalty.

 

In an ever-evolving digital marketing landscape, businesses are facing rapid changes due to AI advancements and shifting consumer behaviors. This session explores how brands can innovate by integrating culture into their marketing strategies to attract and retain customers.

 

What you can expect to learn:

• The importance of culture in successful marketing

• Strategies to appeal to the masses while resonating with minorities

• Why AI alone isn’t the solution to marketing challenges