National Rail: All Aboard the Roblox Train with Railcard
19 Sep 2024
The Future of Digital Marketing
This session will see RDG Campaign Manager, Ben Davies and Spark Account Director, Michael Clingham, discuss how RDG and Spark Foundry harnessed the power of gaming to promote the latest 16-25 Railcard. This session will touch on:
- Railcard's brand and audience challenges; aligning with Railcard's audience key passions
- What was the big idea? From ideation stage to the Roblox world stage
- Why this was the most successful brand marketing campaign for Railcard to date
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