24-25 September 2025
ExCeL London

Conference Programme 2024

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Modernising SAP with Composable Commerce: the key to a future-proof customer experience

19 Sep 2024
UX-Driven Customer Acquisition

In a world where every click, swipe and tap is an opportunity for growth, delivering a modern, customer-centric user experience has never been more important. Join Storyblok, Brave Bison, SAP and Winparts for an intimate panel discussion to find out how composable commerce is helping SAP customers to do just that. In this session you will:

  • Discover how leading automotive retailer Winparts transitioned from a traditional set up to a flexible, scalable headless architecture, leveraging SAP Commerce Cloud and composable solutions such as Storyblok CMS and Alokai.
  • Learn about the implementation journey, the challenges faced, and the innovative solutions that drove success.
  • Hear firsthand how a tech-driven approach to UX excellence not only overcame integration hurdles, but also safeguarded significant SEO investments and enhanced customer experience.
  • Understand which key metrics and KPIs can be used to measure the success of these transitions.
  • Gain valuable insights into the benefits of a composable strategy, the technical components required for seamless integration, and the business impacts of adopting a headless setup.

Whether you're looking to modernise your SAP investment or acquire new customers with cutting-edge UX strategies, this panel will offer actionable takeaways for your digital transformation journey.

Speakers
François Le Menn, Partnerships & Alliances Senior Team Manager - Storyblok
Ben Field-Johnson, Growth Director - Brave Bison
Marcel Houtzager, CTO - WinParts
Stephen Hallinan, Enterprise Architect Director & CX Strategist - SAP

With thanks to our sponsors & partners...