For eCommerce professionals and decision-makers who want to learn how to optimise their direct-to-consumer (D2C) channels, understand the complexities of platform migration, and create a more engaging customer experience.

This session will delve into the cost of ownership associated with maintaining a D2C channel and how moving to a more efficient platform can save significant costs while enabling growth. You'll gain insights from the challenges and objectives faced during platform migration, focusing on enhancing user and customer experiences, driving revenue and profit growth, deepening customer connections, and promoting brand ethos. The discussion will also cover how to mitigate risks when transitioning from one platform to another, with real-world examples including the experience of BrewDog moving to Shopify.

 

What you can expect to learn:

• How to make your D2C channel more profitable by optimising platform costs.

• Strategies to enhance user experience and deepen customer relationships during a platform migration.

• Practical approaches to mitigate risks and ensure a smooth transition when moving from one e-commerce platform to another.