Co-located with Technology for Marketing

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Conference Programme 2024

Loading

Integrating SEO Across Product Channels in the AI Era

19 Sep 2024
Seamless Omnichannel Theatre
For marketers, product managers, and digital strategists who want to leverage SEO effectively in the era of AI-driven marketing and product development.
In this session, we will delve into the crucial intersection of search engine optimization (SEO) with marketing strategies and products in the context of artificial intelligence. Discover how AI is reshaping traditional SEO practices and learn how to integrate SEO seamlessly across marketing and product channels.
 
What you can expect to learn/takeaway:
- Understand the impact of AI on SEO and how search algorithms are evolving.
- Learn strategies to optimise product content for SEO, enhancing visibility and conversion rates.
- Discover innovative approaches to align SEO efforts with broader marketing initiatives and product launches.
Chairperson
Sarah McDowell, Podcast Host - The SEO Mindset Podcast
Speakers
Helen Pollitt, Head of SEO - Car & Classics
Miracle Inameti-Archibong, Head of Search - John Lewis Finance
Ray Saddiq, Senior Digital SEO Manager - HomeServe UK

With thanks to our sponsors & partners...