Co-located with Technology for Marketing

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Conference Programme 2024


How Virgin Wines Drives Revenue and Profit Through Email Marketing

18 Sep 2024
Campaign Management
Customer Marketing, UX, CX, CRM
For those who want to use email marketing to engage with and maximize the lifetime value of their customers.
Join Virgin Wines’ Customer Marketing Director for a practical session on how to use email marketing to onboard new customers and maximise lifetime value through segmentation and automation. Uncover useful and creative marketing techniques while keeping the customer at the heart of your strategy!
What you can expect to learn:
• The basis of customer segmentation at Virgin Wines
• Key triggers to listen for to activate automated campaigns
• The 'rules' of email marketing and when to break them
• How Virgin Wines uses AI now and their plans for the future
Andy Jenkins, Customer Marketing Director - Virgin Wines

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