Co-located with Technology for Marketing

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Conference Programme 2024


How to win this Black Friday

19 Sep 2024
IMRG Optimisation Theatre
For Ecommerce and marketing teams that want to know what will happen over Black Friday this year
IMRG’s exclusive data will answer the big Black Friday question – should you start your campaign earlier and will it make you more money? The session will help you plan your Black Friday discounts and optimise your peak trading to achieve the best performance over the Peak period.
• Learn the best time to start your Black Friday promotion
• Find out what sort of growth you should expect for Black Friday 2024
• Lessons which promotional campaigns work the best
Matthew Walsh, Director of Data and Retail - IMRG

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