Co-located with Technology for Marketing

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Conference Programme 2024

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How to Maximise Conversion with AI Negotiation

19 Sep 2024
AI Powered Marketing
CX & Personalisation
How to Maximise Conversion with AI Negotiation
For Digital and Ecommerce Directors aiming to boost conversion rates without sacrificing profit margins. Did you know 85% of people prefer negotiating with a chatbot than a human? AI negotiation offers a unique opportunity to personalise interactions and increase engagement. This session showcases six real-world examples from both B2B and DTC ecommerce where AI negotiation has been successfully used to avoid over-discounting, optimise pricing, and improve customer engagement. We'll also discuss the crucial role of maintaining an on-brand experience and fostering emotional connections with your customers through human-centric, ethical AI.
 
What you can expect to learn:
- Discover how brands are using AI negotiation to boost conversion while protecting margins.
- Learn strategies for using AI negotiation to clear excess stock, upsell high-ticket items and prevent browse abandonment.
- Explore examples of AI negotiation in action across product pages, email marketing and bundling.
- Understand the importance of maintaining brand identity and customer connection when deploying AI chatbots.
 
Join us to explore how AI negotiation is a human-friendly approach, proven by Nibble which conducts over 30,000 negotiations monthly for 200+ ecommerce businesses in the UK and US
Speakers
Rosie Bailey, CEO and Co-Founder - Nibble Technology

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