Co-located with Technology for Marketing

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Conference Programme 2024

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How to Build Your Marketing Foundations & Conduct a Marketing Review

18 Sep 2024
Campaign Management

Many B2B marketers struggle to write a solid marketing strategy, often jumping right into tactics. Even with the hardest work ethic, skipping over the crucial marketing review can cause problems later on, leading to a marketing function that’s disjointed from the business and its overall strategy.

In this session, B2B Jade, TikTok influencer and Founder of the B2B Breakthrough Academy, will guide you through the first module of her marketing strategy course, "How to Build Your Marketing Foundations & Conduct a Marketing Review." Drawing from her nearly two decades of experience in B2B marketing, Jade will share practical insights and actionable steps to help you conduct a thorough marketing review and set the stage for building a comprehensive marketing strategy.

What You Can Expect to Learn:

  1. What to Include in Your Review:

    • A breakdown of the important elements to include in the first steps of your marketing review, including what to discard.

  2. Foundational Basics:

    • An overview of the four key foundational basics to cover in your marketing plan before moving ahead to selecting strategies.

  3. Company Buy-In:

    • How to gain respect and be seen as a more strategic player by involving your colleagues in the review process.

  4. Pitfalls to Look Out For:

    • Common reasons marketing reviews fall short and how to avoid them.

Bonus: All attendees will receive B2B Jade’s Marketing Review template to complete in their own time back with their businesses.

Speakers
Jade Tambini, Founder - B2B Breakthrough Academy Course

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