This talk emphasizes the important role of advanced search functionalities in improving customer experiences in eCommerce. By examining various search query types and highlighting the impact of effective search optimization, the presentation demonstrates how better search experiences can lead to higher customer satisfaction and greater business success. What you can expect to learn: ● Discover how different types of search queries can elevate the customer experience. ● Understand the powerful influence of optimised search on customer behavior and business revenue. ● Learn actionable strategies to enhance search functionality and boost user satisfaction.