Co-located with Technology for Marketing

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Conference Programme 2024

Loading

First-party data feasting on the cookie crumbs: How to leverage your data better in 2024

18 Sep 2024
Data, Analytics & Personalisation
For marketers ready to leverage first part data better whilst respecting consumer privacy.
Marketers are right to be concerned about the end of third-party tracking cookies since it will directly impact on their ability to target customers. However, the extent of this impact is easy to exaggerate, and – thanks to developments – targeted advertising will continue to flourish.
 
What you can expect to learn:
- How to move away from over-targeting individuals and towards developing relationships, optimising buying journeys, and building our brand image from the foundation up
- How to adjust your content and targeting for a cookieless world
- How to exploit alternate identifiers like hashed emails or mobile ad IDs
- How to conduct incrementality testing

With thanks to our sponsors & partners...