How to leverage your data better in 2024
18 Sep 2024
Data, Analytics & Personalisation
For marketers ready to leverage first part data better whilst respecting consumer privacy.
What you can expect to learn:
- How to move away from over-targeting individuals and towards developing relationships, optimising buying journeys, and building your brand image from the foundations up
- How to adjust your content and targeting for success
- How to exploit alternate identifiers like hashed emails or mobile ad IDs
- How to conduct incrementality testing
Chairperson
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