Co-located with Technology for Marketing

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Conference Programme 2024

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Finding the Right Balance Between Brand & Performance Marketing

19 Sep 2024
The Headline Stage
For marketers, ecommerce experts, and anyone interested in navigating the post-pandemic consumer landscape, understanding the evolving dynamics between brand marketing and performance marketing is crucial for achieving growth goals and enhancing consumer relationships.
This session delves into the symbiotic relationship between brand marketing and performance marketing in a post-pandemic era characterized by escalating customer acquisition costs and ambitious growth targets. It explores how personalized approaches and omnichannel data insights are reshaping marketing strategies, emphasizing the importance of building lasting connections with consumers.
 
What you can expect to takeaway:
- Strategies for integrating brand marketing and performance marketing to optimize results
- Insights into leveraging omnichannel consumer data for personalized marketing initiatives
- Techniques for fostering stronger relationships with consumers to drive sustainable growth.
 
Chairperson
Farzana Nasser, Ecommerce Growth Marketing & Business Transformation - Chameleon Collective
Speakers
Vivian Chang, Head of DTC - THE CLOROX COMPANY
Amanda Bopp, Vice President North America Marketing & eCommerce - Kate Spade
Alicia Reich, Vice President, Digital Marketing - Movado Group, Inc
Michael Challinger, CEO - Houzer

With thanks to our sponsors & partners...