Decoding the 2024 Digital Consumer
Did you know that Gen Zers are more review-oriented than Millennials when shopping online?
Do you know what factors influence people when making purchasing decisions online?
Or the main drivers for retention, loyalty and customer lifetime value?
Join Ab Tasty as we dig into our consumer trends digital report for 2024 on why shoppers buy or don't.
What you can expect to learn:
- Tips on website optimisation, experimentation, personalisation
- The importance of search and recommendation
- CLV - we have you covered when it comes to unlocking the future of online shopping