For product managers, marketers, and business leaders that want to learn how to drive growth through experimentation, understand how to empower teams with data, and create a culture of continuous innovation.

 

This session is about fostering a culture that embraces testing and learning to fuel growth. By referencing real-world success stories from companies like Bower Collective, GoCompare, and BBC Maestro, you'll discover how to set up the right goals, equip your teams with the necessary tools and data, provide space for innovation, and ensure collaboration between product and marketing teams.

 

What you can expect to take away:

• Strategies for setting effective goals that drive experimentation and growth.

• How to empower teams with the data and tools they need to innovate.

• Best practices for fostering collaboration between product and marketing teams to create impactful results.