Celebrity Vs Influencer: The two different ball games
19 Sep 2024
Campaign Management
Content Marketing, PR, Advertising
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Digital Marketing
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CX & Personalisation
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General Marketing, Brand Marketing
For marketers that are not seeing results from their influencer campaigns and want to gain clarity over what advertising works and what doesn’t.
Learn how Ricky Gervais' brand, Dutch Barn Vodka, initially struggled on social media despite featuring Ricky predominantly in the ads. The game changed when the team invested in TV advertising, leading to exponential sales growth.
Join this session for an insightful 25 minutes with their Brand Manager, Avneet Kalsi, who will take you through their successful brand story, and how you can create marketing content that works long term and short term.
What you can expect to learn:
• The psychology behind effective advertising for your brand
• The differences between celebrity endorsements and influencer marketing
• Strategies to reposition your brand for success
• How to adopt a startup mentality within your marketing team
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