For marketers that want to understand how to build a premium D2C brand in a competitive omnichannel category like beauty

 

As a leading hair care retailer, Philip Kingsley has been bridging the gap between science and beauty since 1946. Learn how the brand applies the same scientific approach to its digital and marketing operations, leaning into new technologies in the pursuit of greater personalisation for its growing community of customers, helping them with their unique hair care needs.

 

What you can expect to learn:

- The challenge of encouraging customers to buy direct in a beauty category that is dominated by wholesale behemoths

- How Philip Kingsley have successfully marketed their hero haircare product, Elasticizer, with 1 sold every minute

- The importance of brand advocacy and customer personalisation when marketing a premium product