Your ULTIMATE guide: What’s new in customer data management
28 Sep 2023
Data, Analytics & Personalisation Theatre
Customer data management is evolving as quickly as customer data itself. This session will review the most recent trends in customer data platforms and related technologies. Topics covered include: real-time data updates and access; composable architectures and build-vs-buy decisions, virtual data stores, integrated privacy management, data clean rooms, alternative identifiers to replace third-party cookies, cross-over between customer data platforms and customer experience platforms, and practical uses for advanced artificial intelligence.
• The evolving role of customer data platforms in the enterprise data architecture
• Future-proofing your technology choices in the face of rapid change