Why customer first is essential for commerce success
A fascinating peak into the findings of the Wunderman Thompson Future Shopper report. In its 7th year, Future Shopper 2023 surveyed over 31,000 consumers from 18 international markets. Julie Austin, Chief Digital Officer at Wunderman Thompson Commerce will deliver an unparalleled view into the habits of online shoppers, touching on changing behaviours, the customer journey, getting the D2C experience right, marketplaces and social commerce.