Co-located with Technology for Marketing

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Conference Programme 2023

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VIP Session: The Future is Now: A Leadership Workshop on AI in Ecommerce

28 Sep 2023
Gallery Suite (N14) (N15)
In this interactive leadership workshop, we will delve into the transformative power of Artificial Intelligence (AI) in the ecommerce landscape. This session is designed for leaders who are eager to leverage AI to drive innovation, enhance customer experience, and foster long-lasting customer relationships.
 
The workshop will be divided into four main sections:
 
Understanding AI in Ecommerce: We will start by demystifying AI and its role in ecommerce. Participants will gain a comprehensive understanding of how AI is reshaping the ecommerce landscape, from enhancing customer experience to optimizing operations.
 
AI and Customer Experience: In this section, we will explore how AI can be used to create a more personalized customer journey and improve customer engagement. Participants will learn about the latest AI trends, such as predictive analytics, AI-powered self-service, real-time visual engagement, augmented reality, and data transparency.
 
Leadership in the Age of AI: Here, we will discuss the role of leadership in successfully implementing AI strategies. Participants will learn how to foster a culture of innovation, manage change, and lead their teams through the AI transformation journey.
 
Hands-On AI: In the final section of the workshop, participants will have the opportunity to apply what they've learned in a series of hands-on exercises. These exercises will simulate real-world scenarios, allowing participants to develop practical strategies for implementing AI in their own organizations.
 
By the end of this workshop, participants will have a clear understanding of how to leverage AI to enhance their ecommerce operations. They will be equipped with the knowledge and tools to lead their teams confidently into the future of ecommerce, where AI and customer experience intersect.
Speakers
Karl Lillrud, CEO, Keynote speaker, Entrepreneur - W.E. TOP Speakers

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