In this session, author, consultant and Retail Technology Magazine Publisher, Miya Knights, will explore what ecommerce retailers should learn from emerging omnichannel customer expectations, and how best to capitalise on digital demands. Using basic functionality, through to more sophisticated features, that can both compete with and complement offline to give customers more of what they want, her presentation will highlight proven ways to increase ecommerce sales, loyalty and profitability against a backdrop shaped by the ongoing convergence of retail channel propositions.