Co-located with Technology for Marketing

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Conference Programme 2023

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Uplifting Your Audience Relationships with Content, Personalization and AI.

28 Sep 2023
Customer-Centric Content & Advertising Theatre
Customer-Centric Content & Advertising Theatre
Uplifting Your Audience Relationships with Content, Personalization and AI.
How do you efficiently use content, data, AI and insight-driven marketing to make strangers fall in love with your brand, offer your customers experiences that they will enjoy and get them to stick around for a while?
In this session, we will share tips and tricks on using CMS, CDP and AI as an essential gear on your journey to:
 Creating a customer-centric content strategy
 Troubleshooting common campaign and sales funnel bottlenecks
 Building engaging, personalized customer experiences
Speakers
Alexander Shumarski, Product Marketing Manager - Senior Progress Software

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