Co-located with Technology for Marketing

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Conference Programme 2023

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Unlock e-commence success: 3 proven ways to optimise ROI on your investments

27 Sep 2023
Future of Digital Marketing Theatre
Future of Digital Marketing Theatre
Unlock e-commence success: 3 proven ways to optimise ROI on your investments

As economic uncertainty weighs heavy on the minds of many, breakthrough in AI and new technology is adding new possibilities, marketers and merchandisers are under even more pressure than usual to maximize ROI and establish wise digital commerce habits that will ultimately generate success, revenue, and lower costs.

In this session we will go through three areas, in which you will get hands-on tips from digital leaders like Netflix, NIKE and Norwegian, on how commerce leaders invest to maximize value for the marketing spends:

-        Make them stay: How to keep engagement high, reduce bounce rate and lower traffic acquisition costs

-        Make them pay: Convert browsers into buyers

-        Make them come back: Increase lifetime value by turning shoppers into loyal customers

Bonus: Get an understanding of what areas commerce leaders are looking to invest in AI to increase marketing efficiency and operational productivity

Speakers
MÃ¥rten Bokedal, Field Marketing Director - Global Field Marketing, Optimizely

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