Co-located with Technology for Marketing

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Conference Programme 2023

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How Product Experiences Drive Your Commercial Goals

28 Sep 2023
Omnichannel Theatre
Omnichannel Theatre
How Product Experiences Drive Your Commercial Goals
Every product has a Product Experience (PX) - PX is how you present products to customers relevant to their buying mood and chosen channel.
 
 
Your commercial performance is dependent upon selling Products to Customers, and PX determines how your Customers respond to your Products.
 
 
Therefore, your PX is a critical driver of your commercial goals business-wide, particularly during tough trading conditions. Hear how:
PX drives Profitable Sales
PX drives Cost Efficiency
PX drives customer Acquisition, Conversion, and Loyalty
Speakers
Angus Hayman, Senior Strategist - Akeneo: The Product Experience Company

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