Which of the latest innovations in digital marketing techniques and technologies will businesses invest in to compete in the year(s) ahead? Join Dr Dave Chaffey to learn practical recommendations on the latest trends you should review based on the exclusive Future of Marketing 2024 research report from Smart Insights and Technology for Marketing which benchmarks future marketing priorities. In his session Dave will:

 

• Review adoption of the latest data-driven marketing techniques from generative AI, predictive analytics for personalisation through to extended reality

• Highlight trends and practical techniques you can use across the seven pillars of effective digital marketing and the Smart Insights RACE Growth System

• Showcase examples of results achieved from the latest marketing technology that is supporting this innovation