The CX Gap You Might Have Overlooked
Dynamic market landscapes and shifting customer expectations make it harder than ever for brands to stand out and build loyalty. In the world of big advertising, always-on media, digital optimization, and obsession with CX an important part of every eCommerce journey has been overlooked…CORRUGATED PACKAGING!!! In an effort to understand the most compelling benefits of and biggest barriers to adopting improved eCommerce corrugated packaging as a brand engagement strategy, EFI commissioned qualitative and quantitative research projects targeting companies ranging from brands, retailers, agencies, and 3PLs. The session will discuss EFI findings from this research project and how well-branded corrugated eCommerce packaging unlocks new possibilities for brands and retailers to elevate perception, stand out, and stay top of mind.