Marketing teams rely on systems and operations to make a difference to organisations. Often working hand-in-hand with reporting and insights teams to make the most of customer targeting, to seek insights about client groups, and report on operational success. But how do you best set up your data teams to make the most of your systems and your marketing expertise? How can marketing get the most out of data organisations? 

This talk will explore: 

•     Business partnering with insight teams

•      Structuring teams around mindsets not output

•     The differences between process improvement & thought leadership

•     Better utilisation of data and insights teams’ expertise