The model of a story is perfectly designed to engage your audience, create emotion, and inspire action – but do you know what this model actually is? You can see it at work in pretty much every TV show you watch; The Repair Shop, White Lotus, Storyville, Traitor and yes, even Changing Rooms, if you know what you are looking for. In this session:

 

• Unlock your own instinctive storytelling skills with the inside track of story design on TV and beyond

• Demonstrate how you can use the model of story to create or cross-check your campaign and content planning

• Ensure you are creating an engaging and effective experience for your audience