Co-located with Technology for Marketing

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Conference Programme 2023


Optimising your global D2C ecommerce strategy to drive growth: How to cater to local preferences and maximise profitability

27 Sep 2023
Cross-Border Commerce Theatre
Cross-Border Commerce Theatre

In this exclusive fireside chat, Wimbledon’s Ecommerce Manager, Richard Wilson, will join Joeri Groenewoud, Global-e’s VP of Sales EMEA, to discuss how the prestigious British tennis brand has capitalised on its extensive global following and grown its international D2C sales.

Join us to hear how Wimbledon overhauled its international shopping experience, boosting its cross-border conversion rates, by using data-backed best practices for an optimal buyer journey.

Key takeaways:

-          Turning global followers into customers: Capitalising on growing international traffic and accelerating online revenue streams

-          Setting optimal international propositions: Catering to local consumer preferences and your ecommerce business strategy

-          Keeping ecommerce offerings up to date: Utilising big-data insights to quickly respond to local market dynamics and global trends

Richard Wilson, Director - The All England Lawn Tennis Club (Championships) Limited

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