Co-located with Technology for Marketing

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Conference Programme 2023

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Tech spotlight: Generative AI beyond the surface-level

28 Sep 2023
Customer-Centric Content & Advertising Theatre
Customer-Centric Content & Advertising Theatre

Over the last year it’s been impossible to go to a marketing conference and not hear about ChatGPT. Everybody has used it, and opinions are mixed. But how does it actually work? Nihir is a PhD at Imperial College London, where his day-to-day focuses on innovating on the same tech that powers ChatGPT and Google Search. He is a guest lecturer in AI and will use this session to dive deeper into how machines think and reason about language.

 

•     Why learning about how AI systems work is an advantage

•     A deeper and intuitive guide on how ChatGPT works

•     What’s the future of Gen AI in marketing?

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