Co-located with Technology for Marketing

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Conference Programme 2023

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Cultivating Global Success: The Power of Data Driven Customer Journey and Service Excellence

27 Sep 2023
Cross-Border Commerce Theatre
Cross-Border Commerce Theatre
Cultivating Global Success: The Power of Data Driven Customer Journey and Service Excellence
This session will focus the importance of leveraging data analytics for improving the global customer journey and providing exceptional customer service in the context of international eCommerce.
1. Customer Journey mapping and enhancement through personalisation and Localization
2. Scaling multilingual, multichannel, culturally sensitive Customer Support initiatives to enhance customer satisfaction and engagement worldwide.
3. Leveraging AI and automation to scale improve efficiency, conversion and responsiveness on global scale
 

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