Co-located with Technology for Marketing

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Conference Programme 2023

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The future of marketing is conversational: How to better engage your customers with conversational marketing strategies

28 Sep 2023
Omnichannel Theatre
Omnichannel Theatre
The future of marketing is conversational: How to better engage your customers with conversational marketing strategies

Shrinking budgets, difficulty tracking customers due to the death of the third-party cookie, and ever-rising consumer expectations. These are some of the macro trends we expect will affect Marketing in 2023. Do any of these trends resonate with you? Maybe all of them? It’s probably time to consider the potential of conversational marketing. Conversational marketing is making it easier for consumers to engage with brands, and for businesses to have better insight into customers' needs and preferences. In this session, we'll explore how companies are tapping into the benefits of conversational marketing and the results they're starting to see.

Speakers
Daniela Birnbaum, Channel Manager - Meta

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