What does it take to gain 1 million active mobile app users monthly? How do you reach the ability to deploy any applications or API changes worldwide in 5 minutes or less? Well, Formidable Director of Engineering, Michael Merrill and Engineering Manager, Rob Walker, have a story to tell about how the team revolutionized the digital customer experience for PUMA customers, globally.

Presentation Takeaways

• Learn how the Formidable team built a scalable, unified e-commerce platform using best-in-class technologies.

• Discover what it takes to transition from region specific platforms to a cohesive, global e-commerce system

• Gain insights into an elevated ecommerce experience for the digital customer from website to mobile app.