Co-located with Technology for Marketing

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Conference Programme 2023

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0 to 1 Million (downloads): Revolutionizing the digital customer experience at PUMA

27 Sep 2023
The Digital Customer Theatre
The Digital Customer Theatre
0 to 1 Million (downloads): Revolutionizing the digital customer experience at PUMA

What does it take to gain 1 million active mobile app users monthly? How do you reach the ability to deploy any applications or API changes worldwide in 5 minutes or less? Well, Formidable Director of Engineering, Michael Merrill and Engineering Manager, Rob Walker, have a story to tell about how the team revolutionized the digital customer experience for PUMA customers, globally.

Presentation Takeaways

  • Learn how the Formidable team built a scalable, unified e-commerce platform using best-in-class technologies.
  • Discover what it takes to transition from region specific platforms to a cohesive, global e-commerce system

  • Gain insights into an elevated ecommerce experience for the digital customer from website to mobile app.

Speakers
Michael Merrill, Director of Engineering - NearForm
Robert Walker, Engineering Manager - NearForm

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