Discover how to turn abandoned carts into brand ambassadors in the realm of multichannel marketing. Join William Hearn, Sales Director EMEA at Brevo, as he explores the reasons behind cart abandonment and shares practical strategies to re-engage and convert potential customers. Learn how to leverage personalized and automated multichannel campaigns, integrate email and conversational marketing, and utilize incentives to drive conversions and cultivate long-term customer loyalty. Leave with actionable takeaways to master multichannel marketing and transform abandoned carts into a powerful marketing tool.

Key takeaways:

• Understand the reasons behind cart abandonment and how it impacts your business.

• Learn effective strategies to re-engage and convert abandoned carts, leveraging personalized and automated multichannel campaigns.

• Discover techniques to integrate new channels like WhatsApp to your email marketing funnel, and incentives to drive conversions and foster long-term customer loyalty.

• Gain actionable insights to transform abandoned carts into brand ambassadors and maximize your marketing efforts.