Co-located with Technology for Marketing

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Conference Programme 2023

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The Marketing Gold Rush: Capitalising on personalisation and structured data with Pimcore

27 Sep 2023
Campaign Management & Execution Theatre
Campaign Management & Execution Theatre
The Marketing Gold Rush: Capitalising on personalisation and structured data with Pimcore

As competition within marketing channels becomes fiercer, numerous firms are overlooking an essential resource: their existing structured data. This talk will shed light on the frequently underestimated opportunity to utilise structured company data, product details, and customer interactions, allowing businesses to achieve a competitive advantage by crafting hyper-personalised experiences that not only resonate with their audience but also amplify engagement, loyalty and sales. Pimcore stands out as a guiding light, offering tools that empower businesses to transform their data repositories into highly targeted experiences on both owned and third-party channels. Throughout the session, we will delve into:

-          The most invaluable data that the majority of companies neglect, which could notably enhance their marketing ROI

-          Strategies to render personalisation feasible without overburdening your staff

-          How Pimcore aids in refining your marketing messaging for each channel and marketplace

Speakers
Rogier Hosman, CMO - Youwe
Henk Mensinga, Product Information Management Consultant - PIMcore

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