Today, it’s more important than ever to connect with the right audiences in the right places both on and off Amazon. To do this, you need to understand how shoppers are engaging with your brand throughout their customer journey. With the Amazon Marketing Cloud (AMC), learn how to measure the impact of brand building tactics, attribute full funnel strategies, and understand the lifetime value of your customers. This session will cover:

• What is Amazon Marketing Cloud and the right KPIs to track
• How to use AMC insights to build effective strategies and improve business outcomes
• How winning brands and agencies are using AMC to drive incremental sales