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How Big Bus Tours and Oban International embraced search tech to bounce back bigger and better

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How Big Bus Tours and Oban International embraced search tech to bounce back bigger and better

27 Sep 2023
Cross-Border Commerce Theatre
How Big Bus Tours and Oban International embraced search tech to bounce back bigger and better

Big Bus Tours was performing brilliantly and winning awards. Then Covid struck and the business literally ground to a halt.  Louise and Jules will talk about how they embraced technical innovations in Search to ensure they bounced back bigger and better than before, with Big Bus Tours achieving its best ever digital marketing performance.

Speakers
Louise Aldridge, Head of Digital Marketing - BIG BUS TOURS
Jules Bodoulé Sosso, Head Of Paid Media - Oban International
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